Advancements in the software industry have had a substantial impact not only on productivity and on GDP growth globally, but also on our daily work and lives. Moreover there is a noticeable spillover within other industries (e.g. manufacturing, entertainment industry) enabling new business models: companies bundle their physical products and software services into solutions (e.g. using subscription models or in-app purchases) and start to sell independent software products in addition to physical products. Software business refers to commercial activities in and around the software industry, aimed at generating income from the delivery of software products and software services. Although the software business shares common features with other international knowledge-intensive businesses, it carries many inherent features making it a challenging domain for research. In particular software companies have to depend on one another to deliver a unique value proposition to their customers or a unique experience to their users. Moreover recent developments like the emerging app economy offer a variety of opportunities for entrepreneurs or start-up companies. The recent acquisition of the three-year old Finnish mobile game startup Supercell with the total value of 2.2 billion Euros shows that the future of software is not only in utility and but also in entertainment and increasing freetime of people globally. This will have a profound effect on software business and requires novel business models and new approaches to software product development as well.
ICSOB 2013 addressed researchers and practitioners, who are concerned with software business in different ways as well as the start-up community, which is increasingly focusing on mobile and social software.